What is affiliate marketing?
Affiliatemarketing has been undervalued in the online marketing but increasingly companies devote more resources to this strategy in your marketing plan that optimizes costs through the results.
We consider Affiliate Marketing as a strategy for online marketing in which an advertiser (brand / product) distributed online advertising through an affiliate network (web pages). You should make a Blog to promote your affiliated link.
There are three actors in affiliate marketing :
Advertiser : Company that want to promote their brand / product / service platforms through affiliate banners or other applications , agreement of results per click , lead and / or sale.
Support: Also called “Affiliates" are websites that point to an affiliation programmed and offering to put your website advertising and diverting traffic from your site to advertisers.
The supports can be any web page, blog, user community, and forum or e-commerce websites. I always return payment amount.
Network Affiliation:
Publicly broker acts as an intermediary between the media and advertisers. This network allows media advertising campaigns and find advertisers to reach their target audience.
The most popular networks in Spain are:
TradeDoubler , zanox , the Antevenio Group Netfilia and Centrocom , Juction and Árgonas comission .
Affiliation: Commercial agreement between the carrier and advertisers.
The owner opens a campaign affiliate network and offers a payment to affiliate (support) for the actions taken by the mariner after arriving at your website through clicking on a banner or other application. The platform records the action affiliate through a tracking (installation of a cookie in the Pc navigator) .
By action we mean:
- Visit to the advertiser's website
- Request information on product or service.
- Buy a product.
- Fill out a form.
- Discharge in a news letter, etc.
Here's an example of the flow chart of interaction between all actors:
Affiliate Marketing
Today affiliate marketing is used as a way for companies to promote their business. But as with all strategies profitability of the program is what counts for both affiliates and advertisers.
