According to Wikipedia SMO is a set of methods for generating publicity through social media , online communities and community websites . Methods include include RSS feeds , submit buttons DIGG type sites , blogs and functionality of third parties such as Flickr , YouTube, etc. . The SMO is a form of search engine marketing ( SEM)
And now it seems to be the new buzzword among the media , they are using it in combination with SEO to win audiences from the search engines ; I think you are running too much on that definition and gains in traffic from search engines when they could focus on generating a community around their own content and services , that way , not relying solely on search engines.
What is the problem with that strategy? That at some point you end up in a gray area where it starts to appear on black-hat SEO and SMO ; and are moving away a little of the origins of the term " created " by Rohit Bhargava and was based on :
1. Increase your " linkeabilidad "
February . Tagger Make it easy and save the contents
Three . Reward inbound links
April . Help your content travel network
May . Encourage mashups
And fijense a typical media mistake, for instance to fight Clarin YouTube are directly destroying the point 4, in line with what it says Jorge , are " demanding" inbound links to force you to use their own service and not using a platform capable of multiplying the viral effect of the Internet .
This Social Media Optimization is something that , despite having nearly a year on the market , is not entirely defined as pdoer say " these are the rules " because , unlike the SEO where optimization is done so that an algorithm I hear you and appreciate ... are interacting and asking a community of people that give value to your content or services , and in this case it is impossible to have a golden rule .
One of the best note on the subject is in Search Engine Watch and the 5 rules of Influential Interactive MarketingAnd obviously in the tag socialization delicious is the "center" of everything.
Hi this is Subhasish Ghosh from Kolkata in India. I am by profession an SEO professional as well as Digital Marketing Expert. I used to offer services on both on page and off page SEO like Keywords Research, directory , article, blog , PR , social book marking, Social media marketing , blogger.
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